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Founder · Wine Storage Expert · Business Builder

Randy Green Wine Cellar Design Authority

Founder and owner of Wine Cellar HQ, wine storage specialist with a construction and technical background, and a member of the Vineyard Wine Cellars team.

WSET Level 1 Award in Wines Austin, Texas Wine Cellar HQ Vineyard Wine Cellars
Randy Green, founder of Wine Cellar HQ
Randy Green · Founder, Wine Cellar HQ
2016
Dedicated focus on wine storage solutions
WSET 1
Award in Wines
TX
Austin-area wine cellar expertise
2
Wine storage organizations represented

Randy Green is a wine storage specialist whose expertise sits at the intersection of construction, climate control, product selection, cellar design and the business of protecting a wine collection for the long term.

Before focusing on wine storage, Randy gained practical construction experience as a partner in a general contracting business. In 2016, he narrowed that experience into a dedicated focus on creating wine storage solutions for residential and commercial clients.

Today he leads Wine Cellar HQ , where collectors, homeowners, designers and contractors can access wine cellar cooling systems, racking, refrigeration, design guidance and technical support.

Randy also works with Vineyard Wine Cellars , whose work centers on architect-driven custom wine environments. The relationship expands the range of projects Randy can help facilitate—from equipment selection and residential storage to sophisticated custom cellar installations.

Wine Cellar HQ's broader technical team includes refrigeration sizing specialists and licensed HVAC technicians, giving clients access to expertise beyond aesthetics alone. A successful cellar is ultimately an engineered environment: temperature, humidity, insulation, vapor control, ventilation and equipment sizing must work together.

Wine cellar design lives at the intersection of architecture, preservation and the practical realities of building a climate-controlled environment.

Product & Innovation
Wine
Hive
Beyond Reselling

A patented system built around modular wine storage.

Wine Hive is a modular aluminum wine-racking system based on interlocking honeycomb cells that can expand as a collection grows. Its underlying rack designs and modular connection systems are represented in United States patent records.

The system gives Wine Cellar HQ a differentiated product platform alongside the established wine-racking, cooling and refrigeration brands available throughout the store.

Modular Interlocking cells scale with the collection.
Architectural Honeycomb geometry turns bottle storage into display.
Patented Protected modular rack and connection designs.
Technical Expertise

The details that make a cellar perform.

Wine storage combines design with building science. Randy's work focuses on helping clients understand the systems behind a successful cellar—not simply selecting products that look good.

01

Cooling System Sizing

Matching refrigeration capacity and system type to room volume, insulation, glass exposure, ambient conditions and project needs.

02

Temperature & Humidity

Understanding the environmental conditions required for dependable long-term wine storage and preservation.

03

Cellar Construction

Planning insulation, vapor control, doors, penetrations and the thermal envelope surrounding an actively cooled cellar.

04

Glass Wine Rooms

Accounting for increased thermal load when designing modern glass enclosures and highly visible wine environments.

05

Racking & Layout

Balancing bottle capacity, accessibility, presentation and architectural style across wood, metal and modular systems.

06

Equipment Selection

Helping collectors compare through-the-wall, ducted, ductless, split and self-contained wine-cooling solutions.

Building a wine cellar showcases a wine lover's personality and passion for wine while protecting and preserving the collection.
Randy Green · Founder, Wine Cellar HQ
Public statement · August 2023
Watch & Learn

Practical expertise, on camera.

Explore Wine Cellar HQ's video library for straightforward guidance on cooling, cellar planning, wine storage and the decisions behind building a better wine room.

@winecellarhq
01 Wine Cellar HQ
02 Wine Cellar HQ
03 Wine Cellar HQ
Public Client Feedback

What clients say about working with Randy.

Public reviews of Vineyard Wine Cellars mention Randy's responsiveness, technical explanations, project creativity and communication throughout the cellar-design process.

Public Customer Review
“Randy and Abe went into great detail with us on the process.”
Patrick M.
Vineyard Wine Cellars customer · Texas
Public Customer Review
“I appreciate the creativity Randy displayed in designing this project.”
Monica S.
Custom temperature-controlled wine room
Public Customer Review
“All questions were answered and the system is working beautifully.”
Jeff M.
Vineyard Wine Cellars customer
Press & Media

Randy Green at a glance.

Resources for journalists, editors, podcasters, designers and industry professionals covering wine storage, wine-cellar construction, refrigeration and residential design.

01 · Boilerplate

About Randy Green

Randy Green is the founder and owner of Wine Cellar HQ and a wine storage specialist with a background spanning construction, technology, e-commerce and wine cellar design. He holds a WSET Level 1 Award in Wines and is affiliated with Vineyard Wine Cellars in Texas.

02 · Published Commentary

Creating the Ultimate Wine Cellar at Home

A 2023 company press statement featured Randy discussing cellar location, cooling systems, storage temperature and wine-rack selection.

View Published Release
03 · Professional Profile

LinkedIn

Randy's public professional profile identifies his Wine Cellar HQ website, Vineyard Wine Cellars experience and WSET Level 1 Award in Wines.

View LinkedIn
04 · Video

Wine Cellar HQ on YouTube

Video guidance covering wine storage, cellar design, refrigeration, cooling systems, products and project planning.

Visit YouTube Channel
Work With an Expert

How Randy and the team can help.

From an equipment question to a complete wine room, the goal is to connect the aesthetics of the project with the technical conditions wine requires.

01
Plan the Wine Cellar

Define collection size, room constraints, storage priorities and the overall design direction.

02
Select the Cooling System

Evaluate cellar size, thermal conditions and installation requirements before specifying equipment.

03
Choose the Racking

Compare metal, wood, modular, presentation-style and architectural wine-storage systems.

04
Review Construction Requirements

Identify insulation, vapor-control, ventilation and enclosure details that affect cellar performance.

05
Coordinate Specialized Expertise

Bring refrigeration-sizing specialists, HVAC professionals, designers and installation resources into the project when required.

Start a Conversation

Your collection deserves a room that works as beautifully as it looks.

Talk with the Wine Cellar HQ team about cellar design, racking, refrigeration, climate control or the next stage of your project.